CSTV MARKS 1ST ANNIVERSARY WITH LAUNCHES IN DETROIT, MINNEAPOLIS-ST. PAUL, SAN ANTONIO, AUSTIN, BIRMINGHAM, PORTLAND, CHARLESTON, COLUMBUS, ROCHESTER,

CSTV MARKS 1ST ANNIVERSARY WITH LAUNCHES IN DETROIT, MINNEAPOLIS-ST. PAUL, SAN ANTONIO, AUSTIN, BIRMINGHAM, PORTLAND, CHARLESTON, COLUMBUS, ROCHESTER, SYRACUSE, BAKERSFIELD

Network Sponsors and Advertisers Include Miller Lite, Cingular, Geico Insurance, Advil, Pontiac, And Others;

First 24-Hour College Sports Network To Broadcast Live From NCAA Final Four

NEW YORK, April 1, 2004 - As it approaches the first anniversary of its April 7, 2003, launch, CSTV: College Sports Television (www.collegesports.com), the fastest growing independent network, is now available in Minneapolis-St. Paul, San Antonio, Birmingham, Syracuse and Rochester, N.Y., Portland, Maine, and Charleston, S.C., and is scheduled to launch in Detroit, Austin, Columbus, Ohio, Bakersfield, Calif. and Evansville and Terre Haute, Ind. within the next week.

In addition, the first 24-hour college sports network is expected to launch in Milwaukee, Indianapolis, Lexington, Ky., Peoria, Champaign-Urbana and Springfield, Ill. and Cape Coral-Naples-Ft. Myers, Fla., among other markets, in the coming months. College Sports TV, the first 24-hour college sports network, is now available to approximately 20 million cable and satellite households nationwide.

College Sports TV's sponsor and advertiser roster has also been expanding, with the network securing Coca-Cola, Nike, Miller Lite, Cingular, Geico Insurance, Advil, Pontiac, U.S. Army, U.S. Navy, EA Sports, Hersheys and others.

Miller Lite is a featured sponsor of the network's 32 Days of Madness, 64 Hours a Day NCAA basketball tournament coverage, as part of College Sports TV's efforts to integrate sponsors into the fabric of its network on air, on line and on campus. Miller Lite is the presenting sponsor of CSTV's Tourney Talk live interactive studio show, sponsors the Tournament Watch segment within the CSTV Primetime and CSTV Scoreboard live studio shows, and has billboards within the network's Full Court Press and Retrovision Tournament Edition tournament programming.

"These launches, sponsors and advertisers are a testament to the value operators and marketers place on our innovative programming, such as our 32 Days of Madness, 64 Hours a Day NCAA basketball tournament coverage," said Brian Bedol, president and CEO, CSTV. "We are creating unique, customized opportunities for our partners that target the nearly 100 million college sports fans nation."

"CSTV with its focus on college athletics is a great addition to our sports programming lineup," said Time Warner Cable, Minnesota Division President Mike Munley. "The timing couldn't be better. Our customers enjoyed watching the Gophers win the NCAA Women's Hockey Championship on College Sports TV this past weekend."


32 Days of Madness, 64 Hours a Day
College Sports TV will broadcast live this weekend from the NCAA Men's Final Four in San Antonio as part of its comprehensive 32 Days of Madness, 64 Hours a Day NCAA tournament coverage. College Sports TV will produce the official highlight shows of the NCAA men's tournament from the Final Four Saturday and Monday, in addition to its CSTV Primetime and CSTV Scoreboard live news, information and highlight shows. CSTV's tournament coverage also includes innovative live studio shows such as Tourney Talk, an interactive call-in program featuring top coaches and media, and Full Court Press, blocks of live tournament press conferences, both of which offer fans with unique perspectives of college sports' premier event. The network will also provide live news coverage from the Women's Final Four in New Orleans. College Sports TV analysts include former North Carolina and Notre Dame head coach Matt Doherty and former women's National Player of the Year Rebecca Lobo.

College Sports TV recently launched on Time Warner Cable in Minneapolis-St. Paul, Rochester and Syracuse, N.Y., and Portland, Me., and on Daniel Island Media and Knology in Charleston, S.C. In addition, the network also recently launched on Bright House Networks in Birmingham and on Grande Communications in San Antonio, Austin, Waco, Corpus Christi, San Marcos and Midland, Texas.

Within the next week, College Sports TV is expected to launch on Bright House Networks in Detroit and Bakersfield, Calif., on Insight Communications in Columbus, Ohio, and Evansville, Ind., and on Time Warner Cable in Austin, Texas, Terre Haute, Ind. and St. Augustine, Fla. Among the systems expected to launch College Sports TV in the coming months are Bright House Networks in Indianapolis, Time Warner Cable in Milwaukee, Columbus, Ohio, and Cape Coral-Naples-Ft. Myers, Fla., and Insight in Lexington, Kentucky, and Peoria, Champaign-Urbana and Springfield, Ill.

Additional College Sports TV markets include Los Angeles, Cleveland, South Florida, Colorado Springs and Louisville, among others.

CSTV is comprised of two primary business units: College Sports TV and CollegeSports.com. College Sports TV televises regular season and championship event coverage from every major collegiate athletic conference, in addition to nine NCAA Championships. The network also has a programming and marketing agreement with the U.S. Olympic Committee. CollegeSports.com, the most-trafficked college sports Web site, and its network of 150 official athletic sites for top colleges, universities and athletic associations, are the number one online source for college sports news, information, scores and analysis.

CSTV was co-founded by President/CEO Brian Bedol, Chairman Stephen Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN and which is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.

###

Eric Handler
CSTV: College Sports Television
212-342-8760
ehandler@cstv.com